Introduction
Consumer and business intent data, pay per lead. Build an audience for free, preview it, then Reveal the leads you want.
Diced finds people who are actively researching what you sell. You describe who you want, we build an audience, and you see a free, masked preview. Each lead you Reveal costs 1 chip and comes back with every field we have: email, phone, LinkedIn, address, demographics, job, company and intent.
Quickstart
API key to revealed leads in five calls.
Connect an AI assistant
Claude, ChatGPT, Cursor and any MCP client.
API reference
Every endpoint, generated from the OpenAPI spec.
Webhooks
Get new leads pushed to your URL, with signed payloads.
How it works
- Describe. Say who you want in plain English (
POST /v1/describe), or pick filters yourself. - Roll. Build an audience (
POST /v1/audiences). It's free, and the preview is free too. - Reveal. Spend chips on the leads you want (
POST /v1/audiences/{id}/reveal). A lead you already revealed is free forever.
Audience types
| Type | Key | What it finds |
|---|---|---|
| Consumers (B2C) | b2c | Consumers researching a topic in the last 14 days. |
| Businesses (B2B) | b2b | Professionals researching a topic for work, with their company. |
| People | people | A plain people search by location, demographics, job or company. No intent. |
Every intent lead carries a level: 🔥 Hot, Warm or Cold. See Intent levels.
What's free and what costs a chip
| Free | 1 chip |
|---|---|
| Search, describe, topic search, counts, masked previews | Revealing a lead your workspace hasn't unlocked |
| Revealing a lead you already unlocked | An enrichment lookup that matches |
| Enrichment lookups with no match | Each new lead auto-revealed by a watched audience (up to your cap) |
Ways in
- App at app.diced.si: find, preview, Reveal, export to CSV.
- REST API at
https://api.diced.si/v1, JSON over HTTPS with an API key. See API overview. - MCP server at
https://api.diced.si/mcp, for Claude, ChatGPT, Cursor and other assistants. See MCP. - Webhooks for finished builds, new leads, finished enrichment jobs and low balances. See Webhooks.
There are no SDK packages yet. Every sample here is plain curl, JavaScript fetch or Python
requests, and the OpenAPI document works with any
OpenAPI client generator.